Michael baum the big short10/17/2023 ![]() You can see how these two emotions drive financial markets, even to the brink of total economic meltdown. When it comes to money, two primary emotions drive our behavior - fear and greed. Nothing captures this more clearly than finance.Īs I’ve started to grow my income, I’ve become more interested in finance and investing. I’ve always argued that the ‘lizard brain’ and emotions drive human behavior more than logic. ![]() ![]() It’s amazing how logic, reason, and even sanity go right out the window when you involve money. Behavior is inborn, varies by person, is hard to measure, changes over time, and people are prone to deny its existence, especially when describing themselves.” – Morgan Housel You can’t sum up behavior with formulas to memorize or spreadsheet models to follow. And behavior is hard to teach, even to really smart people. It’s the study of how people behave with money.
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